SEO - How its done!!

SEO for E-Commerce Homepage

If you have an existing ecommerce website and you’re struggling to gain a high ranking for your most important keyword or key phrase, it may be time to reevaluate your on-page and off-page SEO (Search Engine Optimization) strategy. Here’s what to do.
The best place to start for homepage search engine optimization is your Google Analytics reports (or similar analytics program). Gather a list of non-brand keywords driving traffic to your homepage over an extended period of time. If using Google Analytics (GA), search under Traffic Sources -> Sources -> Search -> Organic. The longer amount of time the better, as it gives you a more complete picture of the homepage’s past and present activity. Paying attention to the visits metric is important, but also focus on the conversion rate for each keyword. If using GA, add in the secondary reporting dimension, Landing Page and then filter the results to display your homepage only.

Be sure to note if one keyword/key phrase seems to be outperforming all others. As you move through the report, try to discover groupings of keywords or themes. If you have at least 6 months worth of keyword data, you should be able to Identify at least one or two keyword/key phrase groupings.
The next step is to see where your homepage currently ranks for these keywords in organic search. Remember that your positioning in organic search – whether you’re in the top 3 results of Google or the bottom half of the first page for example, has a large impact on how much traffic your homepage receives for any given search query. You can see search volume estimates for your keywords using Google’s free keyword research tool.

Next, open your Google Webmaster Tools (GWT) account and locate the anchor text (within the Traffic category) for the incoming links to your site. Beyond brand keywords, you should see a connection whereas the anchor text GWT presents mirrors the keywords you see in your keyword analytics reports. Chances are, your homepage ranks well for these keywords because you have both supporting keyword content on the homepage and because Google has recognized other websites linking to your homepage using those keywords in text links.